Six Blog Marketing Basics

Image via CrunchBaseBlog marketing can be overwhelming for a new blogger, so the best thing to do is learn a few basics and start slow. It can take awhile to get results from your marketing effects, so you are better off starting slow and learned as much as you can. Blog marketing can get quite complicated depending on how much money you want to make from your blog. You may want to turn blogging into your job, which will require a lot of research, time, and effort. If you're just starting a blog and concerned with increasing readership the following basics will be very helpful.
1. Regular Updates
Making new blog posts on a regular basis is important. Readers look forward to new posts and if you don't make any, they won't have any reason to visit your blog. Most bloggers update daily or weekly. Every blogger is different so it depends on how much time you have. You may decide to update every other day if that works best for you. Being consistent with how often you make posts is also important so readers know when to visit your blog.
2. Never Plagiarize
Your blog posts should always be your own thoughts and opinions, your own words. If you want to use a quote or information that you got from a different website you need to acknowledge the website or include a back link. Plagiarizing is a serious issue online and off line. It's stealing, it can ruin your reputation and it can sometimes become a legal issue. It's very easy to just credit a source or use your own words, so don't plagiarize.
3. Comment Other Blogs
A lot of new bloggers may not think to do this, but it works. Find blogs that are relevant to yours and leave comments that include a link to your blog. This draws in some new readers. People reader blogs because they are interested in the topic, so they are likely to be interested in a blog with a similar topic as well.
4. Respond To Your Comments
If someone comments on your blog, respond to it. It only takes a minute and you can just give the person a simple thank you or tell them that you appreciate their support. If someone asks a question, answer it. Some readers may leave comments, disagreeing with your post. Tell them they have a legitimate argument, but you still disagree, further explain your opinion or start a friendly debate. If you don't respond to any comments, people will stop leaving them. Comments can be very valuable. Readers may leave comments that help you decide if changes need to be made to your blog.
5. Find Out Where Traffic Comes From

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It can be beneficial to know which search engines or websites are sending the most people to your blog. You can focus more time on successful marketing and less time on things that are working. Also, look into what keywords these people are searching for that direct them to your blog. You will then know what keywords to use in your blog posts.
6. Become Friends With Other Bloggers
Other bloggers can really help you. If you are a new blogger, you can network with well-established bloggers and get some advice from them. Nobody know blogging better than other bloggers. Talking with other bloggers will give you a lot of tips and tricks you may not have none about. If other bloggers share ideas with you, share ideas with them. Create blogging friendships and you may be able to work out some link exchange deals with other bloggers.
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Top 4 Blog Marketing Tips

Image via WikipediaYou're now a blogger, but you want to take your blog to the next step. Blog marketing is the next step towards turning any blog into a successful blog. You need to make your blog known, spread the word. Get as many new readers as you can. There are many different aspects to blog marketing and it can take some time, but all bloggers should know at least the top four blog marketing tips. After reading this article a blogger will have the basic understanding of how to launch a Blog marketing campaign.
1. Update often.
Blogs need to be updated frequently and consistently. Blog readers will expect posts on a daily or weekly basis. If they check your blog and nothing new is posted they will be disappointed. Readers are very important to a blog and you don't want to let them down. Readers can easily go to a competitor for new updates if you aren't providing any. If you are sick or going on vacation, make a post explaining what days there won't be updates, and give the date for when the next update will take place.
2. Comment.
Blog readers love to leave comments. Sometime good, sometimes not so good. Always take some to respond to comments whether they are negative or positive. Answer any questions that are asked and tell readers that you appreciate their support and comments. Readers are very important, so let them know that. Readers like to feel as if they have a bond with the blogger.
3. Allow RSS feeds.
This means other blogs or websites can publish your blog with a link back to your original blog. This is like free advertising. People will read your posts, see how good they are and will want to read more from you. traffic will be driven right to your blog. RSS feeds are a really great blog marketing tool.
4. Understand SEO.
Everywhere you go online, you probably see the letters SEO which stands for search engine optimization. SEO is the best thing for any online marketer of any kind. Understanding what SEO is and how you can use it can lead to great success. You can never know enough information about how to make your blog more successful. Learn as many SEO tips and tricks as possible. You won't regret it.
There are other things about blog marketing that a blogger can use, but these four are great to start out with. They are simple, and can be done by pretty much anyone. These tips are effective and they aren't time consuming as some more advanced blog marketing techniques.
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What Does Blog Marketing Involve?

Image by francescopozzi via FlickrYou've heard of blogging, but what exactly is blog marketing? It is marketing a blog, spreading the word about a blog and increasing its number of readers. Blog marketing is something bloggers put a lot of time and effort into. It's a way for them to create a very successful blog. Many bloggers are very serious about blog marketing, especially bloggers that earn a profit. However, for bloggers that just blog for fun, they may be less concerned about how successful their blog becomes.
There are a lot of different aspects of blog marketing and not every blogger markets their blog the same. Different blog marketing tools work well for some bloggers, while they don't do much for others. A lot of blog marketing is trial and errors. Bloggers make changes or try new things and then they have to wait and see if they increased readership or not.
It helps to promote a blog and improve its traffic or for some blogs, it's number of sales. It is an ongoing process. If a blogger stops marketing their blog, they won't get any more successful. Promoting a blog has to be done as long as the blogger is blogging.
Some more specific aspects of marketing include getting links on, leaving comments, improving search engine rankings, having RSS feeds, holding contests, etc. It is similar to marketing a website. Just because a blog or website exists don't mean everybody knows about it. Search engines play a large role in blog marketing. Bloggers use keywords, links, and search engine optimization to help improve their rank. People don't usually go through every page of results, so the higher up a page is on search engine results, the more likely it is to get clicked on.
Some marketing involves making a profit. Some bloggers sell ad space or do affiliate marketing so that they can earn money from blogging. Some bloggers sell a product on their blog so they want more readers so they are more likely to sell profits. Not all bloggers want to earn an income from blogging. Some people blog for fun and just try to earn a little extra cash from it, since they spend so much time doing it.

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There is a lot to blog marketing and depending on a blogger's priorities the blog marketing techniques can vary greatly. It tend to be only as successful as their marketing efforts. If a blogger spends no time marketing, a blog probably won't be hugely successful. A blogger that dedicates hours to marketing every week, will probably have more readers and make more money. Marketing is hard work and it takes a lot of time, but for many bloggers it is well worth it.
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