Monday, April 30, 2012

Internet Marketing: Generating Targeted Traffic

All internet marketers will tell you without any customers, you won't make any money. This reality exists. In order to increase sales and realize your prime goal of making money online, you need to increase the amount of traffic to your website. As your traffic increases, you will hopefully see an increase in sales, as well.
Generating traffic is one of the most important and most difficult aspects for new internet marketers. Each has the expectation that as soon as they set up their website, people will begin discovering their website in no time. Unfortunately, nothing could be further from the truth. Initially generating traffic takes dedicated and concerted efforts. And, it may take up to three months for a marketer to see the results he or she is looking for.
Generating traffic is one thing. Generating targeted traffic is another.
"Targeted traffic" is a concept basically stating that everyone who comes to your website is going to be interested in buying your product. For example, if you had a website selling a video series on how to change the oil or the brakes in your car, you would not necessarily promote your website by visiting childcare or knitting forums. You would probably want to spend time in the same circles as car enthusiasts.
There are many ways to develop targeted traffic. Below are just a few of the more popular--and sometimes overlooked--avenues of targeted traffic generation.
Forums - Become an active participant in a few forums that are directly related to your niche. Make sure your posts generally position you as an expert in your field. Over time, leverage relationships with other forum members and remember to use your forum signature box to point to your website.
Commenting on Popular Blogs - In almost the same way that you position yourself in forums, try to do the same when commenting on blogs. Be polite, helpful, and knowledgeable in your comments. To be as efficient as possible in your attempt to generate traffic, spend time reading and commenting the more popular blogs that have higher page ranks.
Set Up Secondary Blogs - Leverage the page rank of other blogging platforms be establishing secondary blogs that will point back to your main website. Set up blogs on, Typepad, LiveJournal, and All you have to do is write a post or two and make sure that you link back to your main site with a keyword rich anchor text.
Don't Forget Web 2.0 - Don't forget other websites that exist that can also help the search engines find you. Using Squidoo, Hubpages, Facebook, and Twitter will all help in increasing relevant visitors to your website.
Article Marketing - Using article directories like EzineArticles also allows you to increase visitors to your website who are interested in what you have to promote. Make sure that you use competitive keywords and make sure that you use you signature link to point back to your website.
Developing traffic is a process that takes some time. Don't overlook its important. Most newbies to the internet scene spend all their time tweaking their websites, finding the perfect plugins, and adding the perfect content. However, too few remember that traffic will help their endeavors pay off. Don't underestimate the power of targeted traffic.
Jay Monroe is passionate about people making money online by creating smart passive income streams. He believes that it is something everyone can participate in, regardless of education level. Follow his free step-by-step approach to financial success.
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