Image by Getty Images via @daylifeSearch engines are the main method people use to find the websites that they are looking for, Google being the most popular. Google uses a complicated system for calculating the individual page rank of each site, and not all if it has been confirmed. Despite this, however, we are still aware of some of the methods that can be used to boost your page rank.
1. Link Building
Link building is the technique used by the majority of high-ranking pages. It refers to both putting links to other sites on to your pages, and getting other people to put links to your site on their pages. Google considers each link as a kind of 'vote' towards the sites PR. Therefore, the more incoming links you have, the higher your page rank is.
You can build links in a number of ways, and the most immediate way is to link each of your pages to each other. You can also link to other pages that relate to your page, and a link to Google actually gives you good karma points in their eyes. Note that if you are linking to bad websites, it can actually lead to your site being flagged, and being removed from the PR.
2. Posting Quality Content
When people go to a website, they generally leave immediately if there is nothing of quality on it. This has a very negative effect, and can lead to people removing links to your site from their pages. This decreases your page rank dramatically. To avoid this, always make sure your content is useful and high quality.
3. Using Commonly Searched Keywords
Since Google matches a user's search term as exactly as they can, throwing in a few of the more commonly searched terms can work wonders on your page rank. This is known as search engine optimization, or SEO, and is used in a lot of successful websites to get more views, therefore getting more incoming links, and finally getting higher up in the listings.
4. Advertise and Popularize Your Site
In order to get a lot of incoming links built up, you need to have people see your site. Submitting it to web directories, advertising through social media or advertising programs such as Google Adsense are all very good, legitimate ways of advertising your site. There are also a lot of others ways that can be thought of with the right resources.
5. Don't Use Any Unethical Tactics
This simply means that you should always stick to legitimate techniques for improving your page rank. Never turn towards anything dodgy, despite how high it says it may get you in the page rankings. Always remain legitimate, no matter what.
With these simple steps, you can make it all the way up the page rankings so you have a popular and quality site that can be earning you revenue even when you aren't there. Improving your page rank is the perfect way to maximize your earnings, with little effort required.
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