What is Organic SEO?‏

Organic SEO Rankings Can Increase Web Visibility by 67%
 
Organic SEO is the procedure of getting your website ranked high in
the Search Engine 1-10 positions on Google, Yahoo, AOL, & now Bing.
Each Search Engine calls for a different SEO Process, but if you
Optimize your website for Google, then that is a great start.
 
SEO / Search Engine Optimization can be very complex and will
involve many fundamentals for good rankings on the Search Engines.
We have outlined a few. Each Optimization process ties into each
other. One of the most important factors that we have found as an
SEO company is doing the correct research on the company we take
on, such as knowing their industry, competing companies, location,
target market, and the correct layout of our clients website, which
plays a major role in how we Optimize their website.
 
Once we have ran a few SEO Stress Test on our clients website then
we will proceed with the research and begin to build a SEO Blue
Print with a some basic steps that we have follow to obtain high
Organic Rankings via the Search Engines. Below are some basics and
a brief explanation of what they mean, without getting into to much
SEO jargon.
 
Search Engines will look for these pieces of information located in
the websites source coding. Since Search Engine Robots/Spiders can
not read images they follow html code.
 
Keywords- Are what you would like your website to rank on the
Search Engines when a prospect types in a word or a long-tail
stream of words. Looking and adding the right keywords to your
website source code calls for extensive research on your
competition, GEO targeting your prospects, and what a prospect will
type in. There are may elements to keyword research, it used to be
a 1 to 3 keyword term was the best now studies show 3 to 6 words
per keyword is the best option now. Most Searchers are starting to
use Questions, Area Codes, Zip Codes, Cities, Counties, States, and
then some. Selecting the right terms for your website will make or
break your SEO Process.
 
Meta Tags- Meta elements provide information about a given Web
page, most often to help search engines categorize them correctly.
They are inserted into the HTML document, but are often not
directly visible to a user visiting the site. Typical Meta info is
Title, Keywords, & Description. Since the Search Engines do not
weight results completely on Meta Tags because of the abuse from
some SEO Companies, you have to add other Optimization procedures
to the SEO process.
 

Image via Wikipedia
Website Content- Well looks pretty self explanatory, on the other
hand it is not. Search Engines do require good and precise content
that is written for the end user which is a prospect for you. Most
Search Engines will ask that a web page consist of about 1000
words. Now here is the tricky part, how do you develop keyword
density that is written for the Search Engines but also for the
prospect. Search Engines have become smarter than most SEO
Companies would like to thing. If SEO Companies had content that
was not keyword stuffed or with hidden keywords on the web page
then we would not have this problem. There is a formula that calls
for keyword density that depends on the amount of content VS. how
much value a keyword has. This means that keywords have to be used
a certain amount within the content and placed in the right spots
located n the web page. Not as simple as just writin content for
your website.
 
Header Tags- The to tags are used to define HTML headings. defines
the largest heading and defines the smallest heading. Header tags
are the outlines of the web pages which portrays the attention of
the significant information to the users. Are those areas on a web
page enclosed by heading tags. example: Position Masters (heading
tags vary in weight (size & density) depending on the status of the
heading or sub-heading, ie, H1,2,3,4. They are part of HTML
language.
 

Image by Blogging Bookshelf via Flickr
Alt Tags -Text that accompanies an image. If a user has the browser
set not to display images, or is using a screen reader, they will
rely on this text to tell them what the image is. The text can be
seen when hovering the mouse over the image, or is read out in the
case of a screen reader. This is very important is you have a
website that has a lot of images. Since Search Engines read text
and code having Alt Tags are essential so the Search Engines can
pick up what the image is and also will add to keyword density in
the source code.
 
Above are just a VERY FEW basic steps to follow. Search Engine
Algorithms are very tricky and constantly changing. We have done
Organic SEO for many different types of companies and we have
successfully Organically Ranked them all.
 
SEO / Organic SEO is an Art and a Process that we take pride in.
Once we have Optimized your website the fun starts. The purpose of
you have a website is so that many prospects see & use your
services or buy your products. I hope that this has shed a little
light on a subject many do not understand

 

Image via Wikipedia

ABOUT THE AUTHOR:
Tyler Pratt writes about Marketing in his FREE 50 part
courses on Marketing. You can sign up for his free
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