Every serious Internet Marketer is focused and committed to
increasing their page rank (on search engines) and thus improving
their Search engine optimization (SEO). One of the most important
tools used to achieve this is "backlinking"
Backlinks are links on other websites that are directed back to
your website. The importance and popularity of your website is
determined by how many website owners consider a link to your
website, worthwhile. More backlinks equals more love from the
search engines.
Google sets the standards for page ranks because they have the
biggest market share of search engine traffic. However, Google is
interested in 'quality" backlinks to your site. These quality back
links would be backlinks from sites with similar content to yours.
This fact goes a far way in determining the success of your website
and marketing efforts.
A search engine calculates the keyword relevancy for a site based
on the percentage of related content found sites being linked. So,
if you are writing about building a website and links to your site
have nothing to do with building websites, they will not be
considered relevant to your content and will lose page rank or be
totally ignored by the search engine spiders.
There are several ways to achieve higher page ranks by backlinking
but be careful to pay special attention to the following:
1. Avoid link farms (intentional interlinked pages designed to fool
search engines that pages are more important than they really are)
If your site is linked to such sites you will lose page rank or be
ignored by the SE spiders completely. These offending sites usually
use black-hat techniques to drive traffic; have many pages of
outbound links; have no content on their pages.
2. Check on your links and monitor which sites are linking back to
you. If all the links are outbound from your site and no reciprocal
link is coming back to you, the sites on the other end of your out
bound links, is getting all the traffic and page rank. Your site
will be considered a dud.
3. Focus on your target audience and link to sites that have
related content.
4. Do not link to sites that have a zero page rank.
5. Avoid sites that do not have their home page linked to their
link pages. (search engines ignore link pages generally.)
6. Provide HTML code for your links so that they can be copied and
pasted on their link page.
7. Visit websites with high ranking pages in your niche and get in
touch with the site owner. A webmaster will more quickly link to
you when he/she sees that you visited his/her page and the benefits
his visitors would derive by linking to you.
The above techniques, when applied should go a far way in building
a reputation for you and your website and will create for you a
huge targeted following, for FREE!
ABOUT THE AUTHOR:
Tyler Pratt writes about Marketing in his FREE 50 part
courses on Marketing. You can sign up for his free
Marketing Free Courses and get additional information
at his website: http://clicks.aweber.com/y/ct/?l=8Faeh&m=KlyOZntX9af6pS&b=p0xPsXWRfT1W0LgJcf3cZQ
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