Sunday, April 22, 2012

Affiliate Marketing: The Secret to Finding A Successful Niche

Sterling State Park - Monroe Power PlantSterling State Park - Monroe Power Plant (Photo credit: heidigoseek)I know the scene all-too-well: It's late. Everyone in your house--and in your neighborhood--is asleep. You are surfing the net and reading posts in forums about how everyone is succeeding in their online business. And yet, you can't figure out how they have chosen their niches or how their niches have led to their financial success. And then, the birds start chirping because the sun is about to come up. You realize you have wasted another night, burning the midnight oil, with little or no progress toward building your online business.
When making money online, it is important to hone in on niches that are sought after by millions of people.
Each night, in living rooms and bedrooms across the country, the above scene is being played out. While not everyone is trying to figure out how to make money online, millions more are searching for something that they are hungry to find. Almost zombie-like, they toil at work, perform their evening duties, and then come home and search the internet for hours on end.
This is the beginning to the secret of discovering which niches can be monetized effectively. When looking for a niche to market, I have one rule and one rule only. I call it the "Change My Life Rule." Nearly every effective and successful niche comes from this rule. When people are searching for something online, they are looking for information or for products that can help them change their lives. This is why niches such as fitness and weight loss are so saturated. This is why personal finance and credit niches are lucrative. But each niche I mentioned is already filled to capacity, so trying to throw your hat into that ring will probably only lead to frustration.
But there are millions of niches that follow this life changing paradigm. People are trying to change careers, go back to school, save their marriages and relationships, or start new ones. Every day, people are trying to learn new skills and talents or take up new hobbies. There are literally millions of sub-niches that you can exploit to start building passive income streams.
When I start to build a website around a topic, I ask myself if the project will follow my "change my life rule." Will this niche impact positive life change for the individuals who happen on my site. If I answer "yes," then I will do keyword research and look for additional affiliate products to promote.
It is important to keep in mind the following warning: Do not simply stop at the larger niche. Try to dive down to sub-niches as often as possible. For example: If people are looking to go back to school and earn a college degree, that's a pretty wide niche. It will be more effective to develop a niche for people looking to "earn their degree in order to become a paramedic" or "go back to school to become a police officer." I hope by fleshing out these differences, you can see why sub-niches are far more lucrative that their parent niches.
Jay Monroe is passionate about people making money online by creating smart passive income streams. He believes that it is something everyone can participate in, regardless of education level. Follow his free step-by-step approach to financial success.
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