Image by Getty Images via @daylifeLearning More about Search engine optimization
Search engine optimization has been a priority of people who administer and own websites. Although these words have been catchphrases with the internet boom, not everyone has yet fully understood what they actually mean and how they affect the World Wide Web. This short article hopes to clarify and put the spotlight on search engine optimization.
What is search engine optimization?
Search engine optimizationis the practice of increasing the number of people entering or visiting a web site. It is usually done by improving the aspects in the website that influence its ranking when appearing in search engines. Search engine optimization involves a mixture of technical know-how (web programming) and business creativity (business strategy, keywording, competitor knowledge, and problem solving, among others).
Clearly put, when through effective Search engine optimization, a website will always be on the first page for search engine results, no matter what words are keyed into the search engine. So for example, when someone goes to a search engine site like Yahoo, Google, or Ask.com and types in "Christina Aguilera lyrics" or "pure aloe vera", a website aims to be in the first three entries, or least first page when the results of the search are shown.
Why is search engine optimization important? Simply, being on the first page of search results will cause a website to be clicked. The more a website is "clicked" or "visited" logically means that more people have been to the website. As the website becomes more and more popular, people who promote things on the web may consider putting ads into that popular website. Voila! More web traffic, more chances of these ads getting noticed, and more potential customers for the products being advertised. Thus, web administrators make it their goal to utilize search engine optimization for their websites. Websites, especially the most popular ones, become good marketing tools for businesses.
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