The 7 Deadly SEO Linkbuilding Mistakes‏

SEO linkbuilding has become one of the main high leverage
activities in any online business. The simple fact is that
backlinks will give you a high page rank and a high page rank will
rank you higher in the SERP's. Obviously this means more traffic
and more money.
 
Backlinks make up 90% of your Google rank and because of this
linkbuilding has taken on a life of it's own. Most people seem to
misunderstand it complete. For starters you should know that not
all back links are good links. They can actually hurt you more than
help you.
 
SEO Linkbuilding is all about building links that are natural.
Google did not design their ranking system to be manipulated. It
was designed to reward good sites that get linked to naturally.
That's why getting the right links can be incredibly difficult if
you try and do it manually.
 
Unfortunately you have to build links these days otherwise you will
not be competitive. If you sit around and wait for sites to link to
you, you might wait forever. The good thing is that this also give
the "small guy" a fair shake to get good rankings in Google, Yahoo
and MSN.
 
Most guys build back links "kamikaze style" - that is they go ion
there and just get as many links they can from wherever they can
and at whatever cost. This is a recipe for disaster. Once your site
gets marked by Google, you might as well start over again.
 
Rogue linkbuilding techniques can render months of hard work
useless, so be very careful when building backlinks. Here are the 7
deadly SEO linkbuilding mistakes. Avoid them at all costs.
 
Mistake #1: Mass Link Packages
 
Obviously some sleazy and unscrupulous people are out there selling
link packages that are not even worth a mention. Most of the time
they blast ads out to classified directories or other spam filled
network. These links are the equivalent of buying spam email lists.
Don't do it. Your links might end up on banned sites that can
really hurt your Google image.
 
Mistake #2: Link Exchanges
 
Back in the day, exchanging links was the main SEO linkbuilding
strategy. You link to me, I link to you and we both win. Right?

Image via CrunchBase
Wrong! Google caught on to this when hundreds of link farms opened
up. Google can easily trace reciprocal links and they simply don't
count for much anymore. Getting links from big link exchange
networks can actually hurt you.
 
Mistake #3: Linking From Non-Indexed Sites
 
Most people who spend hours building those free backlinks make the
mistake of building links on non-indexed sites. For your back links
to count, the page on which you have your link has to be indexed.
Having links on non-indexed pages means nothing. It's a waste of
time.
 
Mistake #4: Not Using Anchor Text
 
At first this probably won't sound too scary, but if you build
2,000 links without relevant anchor text your site can easily pass
for a spam site that just gets random links. By using anchor text
that is related to your site, it gives your links linkjuice -
meaning it makes your links relevant and increases the perceived
value of each link.
 
Mistake #5: Not Being Relevant
 
Google is getting smarter by the day. After all it is their
business to provide the most relevant information for each and
every search that is conducted. If they don't people will stop
using Google. That's why they protect it so vigorously. When you
get back links from relevant and related sites that would naturally
link to you, then the link count for a lot. Unrelated and random
links from any old site really does not make Google see your site
as being important.
 
Mistake #6: Inorganic links

Image via Wikipedia
As I mentioned earlier, Google designed the page rank system to
work organically. They are looking for links to come to your site
naturally. For the most part that means, slowly and consistently
over time from a variety of related sites. If you go and get 1000
links overnight from the same site then Google's alarms will go off
and you might land yourself in some backlinking trouble with the
big G. Slow and steady wins the race - especially if you have a new
site.
 
Mistake #7: Buying Links
 
High PR backlinks are worth gold. Quite literally. I've seen a
single PR7 link sell for as much as $250 per year. There are a lot
of link networks out there that make it their business to sell
links on high PR sites. These links have become quite expensive,
but the lure of instant results have people buying links like it's
going out of fashion. Google is catching on and there's been
widespread reports of Google slapping page rank. If links are
publicly traded then Google can probably trace them and penalize
you.
 
SEO linkbuilding is all about being as natural and as organic as
possible. Always go after links that are 1-way, relevant and on
sites with a high page rank. If you can get links on pages with a
high page rank, even better. Don't fall for the quick-fix promise
of so many link building services. In the long run, slow and steady
links that look natural will keep sending more and more traffic
your way.
 

----------------------------------------------------------------
ABOUT THE AUTHOR:
Tyler Pratt writes about Marketing in his FREE 50 part
courses on Marketing. You can sign up for his free
Marketing Free Courses and get additional information 
at his website:  http://clicks.aweber.com/y/ct/?l=8Faeh&m=KieERMer9af6pS&b=5MHV4QyoA2bSTUJz6QqiWg
----------------------------------------------------------------
  

Top Link Building Techniques to Boost Online Presence‏

The Internet provides a huge platform for all kinds of businesses
to market their products and increase their revenues. Having an
online presence provides enhanced visibility and access to
innumerable consumers on the web, from all over the world. Every
industry has a plethora of websites already that have stiff
competition amongst them. Your website would need to compete with
others to figure higher in search results.

Image by Blogging Bookshelf via Flickr
Search engines use complex algorithms and ranking systems to
determine the outcome of a web search. A website is ranked higher
if there are other websites that contain links to it. Having a
large number of links to your website would improve your search
engine ranking tremendously.
 
Link Building needs good research, is tedious, and time consuming
process. Link building service providers assist websites attain
better ranking in search results by implementing ways to increase
links to them.
 
Businesses that do not have much exposure to internet are not very
sure of how link builders work, and how this overall process can
increase their profits. Text Link Building Service providers apply
various approaches to create links to your websites. Some of these
techniques are discussed here:
 
1. Link builders write and submit articles related to your business
to different content directories regularly. This increases the
number of incoming links to your website. Providing useful
information has an added advantage of building a good reputation
for you and your business.
 
2. Company news generally contains keywords that are relevant to
your industry. Link builders write and submit press releases on
behalf of your company to news directories. This increases the
chances of getting better search results.
 
3. Link builders add interesting material, as a bait, to attract
people to your website. This is referred to as link bait. Link
baits may include writing some interesting material on your
website, adding some useful tools, giving away something valuable
free and so on.
 
4. Many popular websites contain quality material and keywords
pertaining to your business and industry. Link Builders find out
the most appropriate and highly ranked websites belonging to your
industry and figure out ways to add links of your websites in them.
 
5. Link builders search for websites that have large number of
visitors. These include many media and news websites. They create
articles and other media content that they publish regularly on
these sites.
 
6. Link builders increase the online visibility of your website.
This is achieved in a number of ways. For example creating profile
for your business on social networking websites, leaving comments
on blogs related to your industry, contributing to 'wiki' and other
open knowledge bases, providing advice and suggestions in forums
etc.
 
Text link building is a tedious and a long term process which
requires a lot of involvement, devotion and experience. Link
building service providers help in this process. It is a full time
job for link builders to figure out ways to get links, which
in-turn improves ranking and visibility for your website.